Random Quote

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

If you think of exercise as a 60-minute commitment 3 times a week at the gym you're missing the point completely. If you think that going on a diet has something to do with nutrition you don't see the forest through the trees. It is a lifestyle. I know it sounds cliche but you have to find things you love to do.