Random Quote

As far as feeling freedom in my career now versus five years ago... I think if I feel any more free it's simply because of the experiences that I've had and the wisdom I've accumulated from that time.

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?