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Actually I think my view is compatible with much of the work going on now in neuroscience and psychology where people are studying the relationship of consciousness to neural and cognitive processes without really trying to reduce it to those processes.
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I suppose I look for humor in most situations because it humanizes things it makes a character much more three-dimensional if there's some kind of humor. Not necessarily laugh-out-loud type of stuff just a sense that there is a humorous edge to things. I do like that.
I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs are just giving more insight into what's going on with them.
Being funny with a funny voice is more my comfort zone a broader character that I try to humanize a kind of silly or wacky persona that I try to fill in.